Dynamic picture of a cyclist riding downhill

Hi, I'm Nash

I’ve spent 17 years asking 'What if?'

in the world’s most complex environments.

About Me

Most people see a massive global supply chain or a multi-billion dollar payment network and see a "system." I see a conversation.

For the past 17 years, I’ve sat at the intersection of human psychology and massive technical infrastructure. My career has been a journey of translating the invisible. From the backbone of the internet at Cisco to the global logistics of Walmart, I specialize in taking the world’s most intimidating "un-designable" problems and turning them into intuitive, effortless flow.

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Orchestrating human-centered experiences.

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Orchestrating human-centered experiences.

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Orchestrating human-centered experiences.

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Green-field products launched

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Green-field products launched

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Green-field products launched

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Spin off BUs sparked through POC innovation

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Spin off BUs sparked through POC innovation

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Spin off BUs sparked through POC innovation

Infinite

Curiosity for
turning friction
into flow

I am at my best when the page is blank and the ambiguity is high. I don’t just wait for a product brief; I hunt for the "White Space."


  • At Intuit, I solved a friction point in how users sent invoices and architected a POC that eventually sparked an entire New Business Unit (the Intuit Payment Network).


  • At Genentech, I was a founding designer of the Design & Technology Lab, a pharma innovation unit. I architected Data Access & Insights, a platform that unlocked 130M+ hospital data sets for Medical Affairs teams—translating massive datasets into a simple interface for actionable insights.


  • At Apttus, I didn't just redesign a tool; I led a strategic pivot that decoupled a flagship product from platform dependencies, effectively doubling its market reach. 


  • At Cisco, I led the design strategy for the Small Business segment, pioneering a new market entry for the networking giant. I translated enterprise-grade complexity into a unified cloud-manage app, empowering thousands of growing businesses to scale their infrastructure with ease.

Strategic Deep Dive

A curated look at how I move from "Why" to "What." These case studies go beyond the pixels

to explore the systems, business cases, and human stories that drive global impact.

Case study 1: Walmart Access Express


How do you solve for shrinkage without creating a 45-minute barrier for the honest customer?

See the evolution

Case study 2: Walmart Supply Chain


Managing the complexity of the world's largest supply chain to create a unified language of logistics.

Explore the Flow

Case study 3: Amazon Grocery


Transitioning digital grocery from a 'transactional chore' to a 'human ritual'

View the Journey

The Three Pillars of Impact

Balancing human needs with business anchors.

Concetrated triathlete grayscale
Concetrated triathlete grayscale

Pillar 1:

The Revenue & Market Expander


I use architecture to unlock growth. At Apttus, I led the pivot to a platform-agnostic CLM, doubling the addressable market by enabling entry into Microsoft Dynamics. Similarly at Cisco, I pioneered the Small Business segment, translating enterprise complexity into a net-new revenue stream for the global market.

Pillar 1:

The Revenue & Market Expander


I use architecture to unlock growth. At Apttus, I led the pivot to a platform-agnostic CLM, doubling the addressable market by enabling entry into Microsoft Dynamics. Similarly at Cisco, I pioneered the Small Business segment, translating enterprise complexity into a net-new revenue stream for the global market.

Pillar 1:

The Revenue & Market Expander


I use architecture to unlock growth. At Apttus, I led the pivot to a platform-agnostic CLM, doubling the addressable market by enabling entry into Microsoft Dynamics. Similarly at Cisco, I pioneered the Small Business segment, translating enterprise complexity into a net-new revenue stream for the global market.

Coach explaining something to an athlete
Coach explaining something to an athlete

Pillar 2: The Efficiency & Cost Catalyst


I design for operational excellence. At Intuit, I architected the B2B payment network that eliminated friction and enabled rapid growth across the entire Intuit ecosystem. At Genentech, I replaced manual, weeks-long data requests with a real-time insights layer, turning a technical bottleneck into a self-service profit center.

Pillar 2: The Efficiency & Cost Catalyst


I design for operational excellence. At Intuit, I architected the B2B payment network that eliminated friction and enabled rapid growth across the entire Intuit ecosystem. At Genentech, I replaced manual, weeks-long data requests with a real-time insights layer, turning a technical bottleneck into a self-service profit center.

Pillar 2: The Efficiency & Cost Catalyst


I design for operational excellence. At Intuit, I architected the B2B payment network that eliminated friction and enabled rapid growth across the entire Intuit ecosystem. At Genentech, I replaced manual, weeks-long data requests with a real-time insights layer, turning a technical bottleneck into a self-service profit center.

Athlete winning a race
Athlete winning a race

Pillar 3:

The Visionary & Business Spark


I turn "white space" into new business units. My POC for integrated invoicing at Intuit resulted the Intuit Payment Network. Today at Walmart, I’ve repeated this 0-to-1 success with Access Express, transforming a frustration shopping barrier into a core enterprise strategy.

Pillar 3:

The Visionary & Business Spark


I turn "white space" into new business units. My POC for integrated invoicing at Intuit resulted the Intuit Payment Network. Today at Walmart, I’ve repeated this 0-to-1 success with Access Express, transforming a frustration shopping barrier into a core enterprise strategy.

Pillar 3:

The Visionary & Business Spark


I turn "white space" into new business units. My POC for integrated invoicing at Intuit resulted the Intuit Payment Network. Today at Walmart, I’ve repeated this 0-to-1 success with Access Express, transforming a frustration shopping barrier into a core enterprise strategy.

Athlete winning a race
Coach explaining something to an athlete
Concetrated triathlete grayscale
Athlete winning a race
Coach explaining something to an athlete
Concetrated triathlete grayscale

Let's find the flow!

Great systems start with better conversations. Whether you’re looking to untangle a complex product challenge, talk shop about "0-to-1" innovation, or just want to compare notes on the best espresso in town—I’m always open to a chat.

Let’s Talk

Drone shot of a running track at night

Let's find the flow!

Great systems start with better conversations. Whether you’re looking to untangle a complex product challenge, talk shop about "0-to-1" innovation, or just want to compare notes on the best espresso in town—I’m always open to a chat.

Let’s Talk

Drone shot of a running track at night

Let's find the flow!

Great systems start with better conversations. Whether you’re looking to untangle a complex product challenge, talk shop about "0-to-1" innovation, or just want to compare notes on the best espresso in town—I’m always open to a chat.

Let’s Talk

Drone shot of a running track at night